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Our Story - Who We Are

We’re The Shave Ice Experts

Dealer Success

From its beginnings nearly two decades ago, Minnesota’s Crystal Fresh, Inc., has become the shave ice industry leader with our popular Sno Biz treats and by building our large Sno-Biz distributor network.

The experienced Crystal Fresh executive team supports the Sno Biz brand with product development, distribution, network development and marketing.

We continue to support our dealers like a franchise system with protected territories, but without the fees and royalties (USA only). From financing to marketing, Sno Biz delivers sweet success.

The Sno Biz Team!

Count on the Sno Biz staff in Minneapolis to help you.

Sales, Finance & Administration

Tom and Kris Novetzke are the primary partners and owners of Sno Biz. They began the company in Minneapolis in 1989. Today they are better situated than ever to follow initiatives that deliver results for you.


Kris Novetzke, Finance and Administration Director with Tom Novetzke, President and National & International Sales Director.

Tom and Kris have an passionate entreprenuerial spirit and commitment to creating new business opportunities for as many people who want to pursue it. They enjoy providing the freedom to earn by selling fun and refreshing tasty treats to people throughout the world.

Your feedback and insights make a difference! Send Kris & Tom an electronic message here.










Operations & Tech Support

Denn Russell is the operational manager at Sno Biz, and has been with the company since 1993. He’ll help you find answers to questions about shipping or accounts— always with a smile.

Denn is also the "go-to" guy to find out information or get assistance on ice shaver parts and service. Comments or ideas for better equipment, shipping or other operations?
Drop a line to Denn.

You can say raspado. Or even snocone.
When you say Sno Biz shave ice, you’re talking taste that rocks!


  • FAQs
  • Freedom to Earn
  • What We Do For You
  • Biz Opportunity

    • Developed by Crystal Fresh, Inc., the shave ice industry leader, Sno Biz dry-mix products stir into syrups that taste as vibrant as Hawaii and as refreshing as mountain snow. Unlike Sno-Cones or other chunky flavored ice, Sno Biz shaved ice treats taste good all the way—smooth and flaky. Deliciously different. That’s why Sno Biz shave-ice treats deliver success for our business owners all over the world.

    Call Sno Biz today
    1-800-742-8342 or
    +1-952-890-2788

    Best Prices on
    Swan and Hatsuyuki
    Ice Shavers!



    Whether you call it
    "Hawaiian ice,"
    "shave ice" or
    "shaved ice,"
    we are the experts,

    and our flavors
    taste the best!

    Looking for
    a quality
    Ice Shaver?

    Call us at:
    1-800-742-8342 or
    +1-952-890-2788

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